Golf Sponsorship Strategy Matches the Pros with Fans to Create One-Of-A-Kind Priceless Experiences
Purchase, NY - As part of a commitment to expanding its connection to cardholders with a passion for golf, MasterCard announces its newest ambassador, Sir Nick Faldo, golf legend and winner of six major championships, three Open Championships, three Masters and more than 40 tournament victories. The newly minted relationship will add to the company’s roster with seven world-class golf ambassadors including Ian Poulter, Graeme McDowell, Camilo Villegas, Boo Weekley, Brandt Snedeker, Harris English and five-time Open Championship winner and golfing legend, Tom Watson. The announcement is being made at The Open Championship today in the United Kingdom.
“Connecting people with their passions while delivering surprise and delight experiences is the essence of what Priceless is all about,” said Alfredo Gangotena, Chief Marketing Officer, MasterCard Worldwide. “Golf continues to be a passion for our cardholders and the addition of Sir Nick Faldo to the roster of brand ambassadors represents a crown jewel in our campaign.”
MasterCard’s sponsorship of golfing properties at a global level includes The PGA TOUR, The PGA Champions Tour, the Arnold Palmer Invitational and Official Patron of The Open Championship.
Whether attending these tournaments in person or following online, MasterCard offers cardholders unique experiences including:
Click, to view a video gallery of Inside the Game tips and insights videos from sponsored golfers as well as all of MasterCard’s television golf spots.