Arnold Palmer Hospital for Children is launching a new interactive marketing campaign designed to engage consumers and introduce the community to some of its young patients.
The "Meet Our Kids" campaign will feature a Web component with a microsite encouraging consumers to upload photos and videos of patients who have been treated at Arnold Palmer Hospital, Winnie Palmer Hospital for Women & Babies or the Howard Phillips Center for Children & Families, according to a hospital release.
Photos and video will be showcased on the microsite, and users will be encouraged to share links with friends and family. The campaign, which will run throughout 2011, will feature uploaded photos and video of patients in television, print, outdoor and digital outdoor advertising across the region.
Photos and videos can be uploaded at www.meetourkids.org.
Orlando Healthâ€™s Arnold Palmer Hospital for Children is a 158-bed facility supported by the Arnold Palmer Medical Center Foundation. The Orlando facility provides expertise in pediatric specialties such as cardiac care, craniomaxillofacial surgery, emergency and trauma care, gastroenterology, nephrology, neurology, oncology, orthopedics, pulmonology and sports medicine.