Amstel Light Named Official Beer Sponsor of Arnold Palmer Invitational Presented by MasterCard
ORLANDO, FL (January 8, 2008) – With the countdown on to the kick-off of the Arnold Palmer Invitational Presented by MasterCard, Amstel Light, a leading imported light beer brand, has signed on as the tournament's official beer sponsor.
As part of the sponsorship agreement between the tournament and importer Heineken USA, Amstel Light will for the first time be the official beer sponsor of the Arnold Palmer Invitational Presented by MasterCard, which kicks off on March 10 at the Bay Hill Club & Lodge in Orlando.
"Amstel Light has been the Official Beer Sponsor of the PGA of America for the past seven years, and we're thrilled to expand our relationship to include the prestigious PGA Tour event, the Arnold Palmer Invitational," said Tom Fahey, vice president of the Southeast Region for Heineken USA. "Golf fans are highly discerning and appreciate the premium status, quality and taste of the Amstel Light brand. Through our sponsorship, we hope to bring an enriched experience to fans both on and off the course."
In addition to sponsoring this premier sports tournament, the partnership between Heineken USA and the Arnold Palmer Invitational Presented by MasterCard ensures that adult fans attending the tournament will be able to enjoy Heineken products including Heineken Lager, Heineken Premium Light and Amstel Light.
"Now in our 30th year, we continue to grow the tournament with the support of key sponsors like Amstel Light," said Scott Wellington, tournament director of the Arnold Palmer Invitational Presented by MasterCard. "We are excited about this new partnership, and look forward to working with our sponsors and the golf community to continue Mr. Palmer's legacy through an exceptional sporting experience that is golf's signature of tradition."
About Arnold Palmer Invitational Presented by MasterCard
Formerly the Bay Hill Invitational, the Arnold Palmer Invitational Presented by MasterCard will celebrate its 30th annual tournament March 10-16, 2008. The Arnold Palmer Invitational Presented by MasterCard is one of Central Florida's signature events, a premier sporting event and a highlight of the PGA TOUR, attracting some of the greatest talent in golf. The entire event is overseen and directed by one of the game's all-time greats - Arnold Palmer. Proceeds from the tournament benefit the Arnold Palmer Medical Center Foundation, including the Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women and Babies. For more information and to purchase tickets, visit www.arnoldpalmerinvitational.com.
About Amstel Light
Amstel Light is a leading imported light beer brand in the U.S. The Amstel Brewery was founded in 1870 in Amsterdam, Holland by two businessmen, DePester and J.H. van Marwijk Kooy. By 1886, Amstel had become Amsterdam's largest brewer of lager beer. In 1982, Amstel Light was born as an import to the United States. Characteristic of this beer is a unique selection of raw materials and an intense fermenting process. The result is a premium imported light beer containing only 3.5% alcohol and approximately 35% fewer calories than regular lager beer. Amstel Light is imported by Heineken USA, headquartered in White Plains, New York, the nation's premier beer importer. For more information, please visit www.amstellight.com.
About HEINEKEN USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.
Media Contacts:
Julia Montgomery Stewart, Arnold Palmer Invitational Presented by MasterCard
407-841-2299, ext. 1025
jstewart@pushhere.com
Tamara M. Moore, Heineken USA
914-681-4153
tmoore@heinekenusa.com