Arnold Palmer Invitational Presented by MasterCard Extends 30-Year Relationship With The Hertz Corporation
PARK RIDGE, NJ, March 20, 2013 -- The Hertz Corporation (NYSE:HTZ) and the Arnold Palmer Invitational Presented by MasterCard have signed a four-year partnership for Hertz to be the Official Car Rental Sponsor of the Invitational.
"Hertz has enjoyed a long-standing relationship with Arnold Palmer, from our continued sponsorship of the Invitational to our earlier days when Arnold played a prominent role in our advertising," commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. "Hertz has a robust roster of sports relationships and our continued partnership with the Arnold Palmer Invitational Presented by MasterCard highlights the importance of the sport and the incremental value we receive reaching its loyal fan base."
Hertz and Arnold Palmer have been together for 30 years, since 1983. Hertz has featured the World Golf Hall of Fame icon in print advertisements, radio and television commercials, and other promotions over the years. In addition, Hertz was title sponsor of Palmer's PGA TOUR event at the Bay Hill Club & Lodge from 1985 through 1988, for what was then known as the Hertz Bay Hill Classic. Hertz has been an associate sponsor since 1996 of the event now presented by MasterCard.
"Nothing pleases me more than to know that my long-time association with Hertz continues with the four-year extension of its associate sponsorship of our tournament," Palmer said. "Hertz has been a loyal and generous supporter of the tournament through most of its existence and has played an important role in raising its stature to the high level the Arnold Palmer Invitational Presented by MasterCard enjoys today."
Hertz is committed to offering its customers the most technologically innovative products and services available to keep customers "Traveling at the Speed of Hertz." This includes Hertz 'Carfirmations'; 'Gold Choice', which gives Gold members the power to keep the car they reserved or simply choose a different car from the Gold Choice area; and e-Return, with the fastest car rental drop-off that includes an email receipt within hours. These are all complimentary services for Hertz Gold Plus Rewards members, which is currently free to join. In addition, Hertz continues to expand the presence of its ExpressRent Interactive Kiosks that let customers rent a car, with or without a reservation, through a live, face-to-face video kiosk.
The 35th annual Arnold Palmer Invitational Presented by MasterCard or will be March 18 - 24. For more information, call the ticket office at 407-876-7774 or toll free at 1-866-764- 4843, or visit us on the Internet at www.arnoldpalmerinvitational.com. Tournament proceeds benefit Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women and Babies.
About The Hertz Corporation
Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's World's Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine's readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental Survey, earning top honors in 14 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLostÂ®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.