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January 11, 2019

The Arnold Palmer Experience Will Bring Arnie’s Legacy To Life

ORLANDO, Fla. (January 9, 2019) –The Arnold Palmer Experience, an engaging and interactive exhibit, will give fans an opportunity to learn more about his storied life on and off the golf course.  The exhibit will debut at his namesake PGA TOUR event, the Arnold Palmer Invitational presented by Mastercard, March 4-10 at Bay Hill Club & Lodge in Orlando, Fla. 

Fans will enter a 360-degree domed theatre where a brief film of Mr. Palmer’s life will highlight his path from humble roots in Latrobe, Pa. as the son of a groundskeeper to one of the most beloved figures in the game of golf and an American icon.  The film will feature many of the wide-ranging aspects of Mr. Palmer’s amazing life, including his champion golf career, his love of aviation, his innovative business success and his charitable giving – all grounded with strong character and values.  The film will also speak to his family’s plans to carry forward Arnie’s legacy to inspire generations to come and how fans can be involved in Arnie’s Army.  

As fans move through the experience, the second space will allow them to virtually tee it up to compare their swing to Arnie’s unique swing as well as test their skill on signature holes that became iconic in Mr. Palmer’s storied career or from courses he designed.  Fans will be able to upload their swing in a side-by-side comparison with Arnie’s swing and share on their social media channels. Intermixed within the theatre and the interactive area will be iconic artifacts from his collection of more than twenty-thousand pieces of memorabilia.    

Sport-activation experts Provision Events (PVE) was chosen to bring the Arnold Palmer Experience to life.  PVE activations have appeared at the world’s most high-profile events including the Olympics, The Ryder Cup, European and PGA TOUR events, The Wimbledon Championships and The Open Championship.

Located adjacent to the 10th hole at Bay Hill, the Arnold Palmer Experience will be open to all tournament ticket holders during tournament days.  The tournament week, however, is only the beginning for the Arnold Palmer Experience.  Plans call for the 360-degree theater to remain open for Bay Hill members and Lodge guests for a few weeks following the tournament, and then travel to Latrobe this summer leading into Mr. Palmer’s 90th birthday in September. It may also travel to other locations. Ultimately, this temporary experience will help shape the longer-term vision for more permanent showcases of Arnold Palmer’s legacy with the goal of inspiring others to live a “Life Well Played.”


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